Food and ingredients, B2C consumer brands, B2B global food manufacturing
Bringing two international businesses into the U.S. market
Strategia3, LLC. - Founder
Two international businesses established U.S. operations through parallel work across product strategy, manufacturing, advisory support, and funding.
Situation
Two international companies wanted to enter the U.S. market, each with a strong home-market foundation.
Challenge
Neither had the U.S. commercial infrastructure - product strategy, advisory bench, manufacturing relationships, or funding - to land in a way that would take.
Actions
- →Established U.S. product strategy for both companies: one through a B2C consumer launch and the other through B2B sales into global food manufacturers.
- →Recruited advisory teams with the category, regulatory, and channel experience each company needed.
- →Negotiated manufacturing contracts and secured funding to capitalize the U.S. operations.
- →Built and launched two new B2C brands totaling 15 SKUs in under six months.
- →Developed a B2B product strategy aimed at global food manufacturers rather than retail shelf space.
Results
- →Two international companies successfully established in the U.S. market.
- →15 SKUs across two new B2C brands launched within six months.
- →A B2B product strategy in place with global food manufacturers as the target customer base.
- →Manufacturing contracts, advisory teams, and funding secured for both companies.
Most market-entry engagements deliver a plan and stop there. This one delivered the plan, the team, the factory, the money, and products on shelves in six months for the B2C side.